Let’s cut the corporate fluff:
Professional photography is broken.

I spent $500 on a photoshoot that made me look like a hostage taker. My partner?

She wasted hours sifting through AI-generated Frankensteins (seriously, why do they always give you 6 fingers?).

Meanwhile, I was in talent acquisition at unicorn startups, watching rockstars get overlooked because their profile pics looked like they were taken by a raccoon with a Nokia.

We wish the world didn’t judge books by their covers. But let’s get real: Your LinkedIn photo isn’t just a photo—it’s a silent pitch that decides if you get the meeting, the job, or the keynote.

So we built YOU.BUT.AI to burn down the old system. No more soul-crushing photoshoots. No more AI that turns you into a glitchy corpo-bot.

Just premium branding for people who’d rather die than say ‘cheese’.

Why we started

We’re not here to play nice with the status quo.
While others automate your humanity away, we do the opposite:

  • Train a custom AI on YOUR face (not some generic NPC dataset)

  • Hand-pick only the shots that make you look like a CEO (we reject 80% of AI’s glitchy rejects)

  • Turn your crappiest selfies into magazine covers (yes, even that bathroom mirror pic)

No shortcuts. No ‘good enough.’
We’re obsessed with your glory, not our ego.

Do you mind if it takes us 3 days to curate your best shots instead of 5 minutes and deliver you 100 monstrosities? No? Good!

Too slow? Be our guest and roll the dice with AI mediocrity. Good luck.

Our Approach

Privacy & Standards

"We’re based in Amsterdam, where we follow one rule: Burn your data, not your reputation.
Your photos train an AI model that lives only for you (then we nuke it).

No shady databases.
GDPR isn’t a guideline here—it’s a religion.

We’re not just European. We’re anti-bullsh*t."

TIME TO CHOOSE